Ultrasound has been proven extremely accurate in assessing carcass merit and has been tested repeatedly in the last 50 years. Evidence of this trend is seen with the ever-increasing number of packing plants adopting value-based marketing. This is why we ultasound the cattle we will offer for sale in March. This allows buyers to more accurately choose the animal that will be more profitable for their program. If you, or your customers, are not marketing cattle based on carcass merit now you most likely will be in the near future. Because carcass traits are moderately to highly heritable, improvements in herd genetics can be seen in a relatively short period of time.
For more information or if you would like assistance choosing the sale animals that are right for your program, don't hesitate to give Kevin or Tyler a call.
